Social Media Skills for Real Estate Professionals

1. Trustworthiness: If you make a promise to someone, keep it. Do not betray someone’s trust in you. That is the fastest way to get unfollowed or unfriended. Provide clear expectations on your blog and social profiles about the real estate services you DO provide. That’s how you become your network’s trusted advisor.

2. Caring: Reach out to others, colleagues and clients alike! And do good things without being asked like retweeting others tweets, “liking” or commenting on Facebook posts, and commenting on or praising blog articles you enjoy. Connect and befriend local clients and business owners online. This shows how much you care about the city and neighborhoods you work and live in.

3. Respect: Show respect for others, even your direct competitors in your niche. When it comes to connecting with new people on social networks like Facebook or LinkedIn, consider sending a brief authentic message explaining why you would like to connect or how you know them. Do not bombard people with spam. Social Media is NOT about hard-selling, it’s about mutual respect.

4. Active Listening: Although it’s important to share your interests, it’s even more important to pay attention to others. Learning what your network is passionate about only helps you ask better questions, provide better resources, and become a better advisor. Who’s Talkin? and SocialMention are two social search engines that make it really easy to monitor certain people and topics that are of interest to you.

5. Effort: Know your expertise and passion well enough to identify resources that may be helpful to your network. If you are not sure where to look for great resources, try a social bookmarking tool like Delicious or Digg where others share their favorite articles. Monitor your resources and share regularly, provide your own insight and strategies for implementation.

6. Diligence: Create a social media plan for your real estate business and commit to it. Schedule time daily for maintaining your social profiles and read and research time for blog articles and do it consistently.